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A Great Gift for the Holidays - The Energy Bus for Kids

Selling with Purpose - Article

Cyber Monday - 50% Off All Downloadable Action Plans & Team Building Kit


Energy Bus for KidsA Great Gift for the Holidays

The Energy Bus for Kids takes children on an enlightening and inspiring ride that will positively impact them at school and home. The illustrated book shows children how to overcome negativity, bullies and everyday challenges to be their best and share their positive energy with others. Learn more and download a free Teacher/Parent guide and student journal at www.EnergyBusKids.com


Selling with Purpose

I‘m convinced that every one of us is involved in some form of sales. Anyone who has sold an idea, vision, product, service or the importance of eating vegetables to a child, knows that selling can often be very tiring, draining, frustrating, and challenging.

Rejection often causes self doubt. Failure frequently induces fear. Repetition regularly leads to boredom and Energy Vampires often make you want to give up.

I know these challenges well.

When The Energy Bus was rejected by the first 30+ publishers I wanted to give up. When my first few talks 10 years ago didn’t generate an enthusiastic response I thought about quitting. When naysayers wrote negative reviews on Amazon about my books it made me want to stop writing. When there were only four subscribers to this newsletter (my brother, my mother, my best friend from college, and my wife) I wondered if I was wasting my time.

Looking back I realize I was able to persevere because my purpose was greater than my challenges. I wasn’t driven to just sell something. I was driven by a bigger purpose to make a difference.

I have found that a bigger purpose is the antidote to all the fears, rejection and challenges we face on our journey.

When you sell with purpose you don’t allow rejection to stop you. You don’t allow failure to define you. You don’t allow the mundane to drain you. And you don’t allow fear to prevent you from making a difference.

For example, I’ve met a number of people who told me they have a message to share but are too scared to speak in public. I’ve told these people that if you have something important to say that will help others then your desire to make a difference must be greater than your fear of speaking. I’m happy to report that many of these people are now selling with purpose and sharing their messages with others!

I’ve also spoken to a number of sales people over the years that have a fear of closing the sale... so they don’t. I’ve told these people that if you truly feel that you and your product or service can make a difference then you actually have an obligation to close the sale. In fact, if you truly believe your product or service can make a difference and you don’t try to close the sale then you are actually doing a disservice to your customer. After all, if they don’t do business with you, they can’t benefit from you. A lot of people have resonated with this message and it has helped them to sell with purpose, overcome their fear and challenges and benefit more people.

So how you do you make selling with purpose a reality?

You identify ways your product, service, ideas, and vision can benefit others and make it your mission to share these benefits with others.

You focus less on what you do and more on why you do it and allow this why to inspire and energize you to make a difference.

You don’t chase success. Rather you decide to make a difference and success finds you.
You realize that each day you can focus on the mundane or you can make the mundane meaningful. When you make the mundane meaningful you won’t get tired or burned-out.
Lastly, you don’t focus on your numbers. Measure your numbers but don’t focus on them. Instead focus on your purpose because your numbers are just a by-product of how well you are living, sharing and selling your purpose.

As I write this, my wife is selling my 12 year old son on the importance of studying and doing his homework. It’s something she’s been doing every day for a month. I can hear the stress in her voice. It hasn’t been an easy process. Yet, I know she isn’t just selling. She’s selling with purpose. She knows the habits he creates today will become the man he is tomorrow. She’s driven to make a difference. She’s inspired to raise a champion. I know there are times when she wants to give up but she doesn’t. Her purpose keeps her going. Her purpose keeps her focused on what matters most.

I believe selling with purpose will do the same for you.

What are your thoughts on selling with purpose? Leave a comment on our blog, on Facebook or send me a message on Twitter.



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50% OFF - Cyber Monday Special

To celebrate Cyber Monday, we're offering 50% OFF on all downloadable Action Plans (accompaniment workbooks for Jon's bestselling books) as well as our downloadable "Culture of Greatness Team Building Kit." This offer is available for the next 48 hours, ends at 11:59pm on Tuesday, November 27.

Click a link below for product details and to order today.

Note: You will see your 50% discount applied at checkout.


The Energy Bus Action Plan


The Seed Action Plan

Seed Action Plan


Soup Action Plan

SOUP Action Plan / Guide


Training Camp


Playbook - Downloadable PDF Version


The Shark and Goldfish

Action Plan

Shark and Goldfish Action Plan


Culture of Greatness

Team Building Kit

Culture of Greatness


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